Read our latest posts

Halloween is all about fun, surprises, and a little fright — and your SMS campaigns should capture that same energy. Whether you’re promoting costumes, food & drink specials, or seasonal sales, here are five expert tips (and a couple of cheeky tricks) to make your Halloween text messages both memorable and effective.

‍

1. Keep It Short and Spooky

SMS works best when your message is clear and direct. Aim for one killer offer or reminder per text.
Example:
“👻 Spooky Sale Ends Midnight! Grab your costume before it vanishes [link]”

‍

2. Add Personality (and a Trick or Pun)

Halloween is the perfect excuse to get creative — use puns, emojis, or even a “trick” to grab attention.
Examples:

• “🎃 No tricks, just treats! 20% off costumes until midnight 👻 [link]”
• “🕷️ Our prices are so good it’s scary. Don’t get caught in the web — sale ends tonight! [link]”

3. Create a Sense of (Creepy) Urgency

Time-sensitive offers convert best during holidays. Use urgency cues like:

• “One night only”
• “The witching hour is near”
• “Final chance before it vanishes”

Send reminder SMS on the 30th and 31st of October for maximum impact.

‍

4. Make It Personal (Boo!)

Segment your SMS list and tailor content:

• Parents shopping for kids’ costumes
• Adults looking for party tickets or spooky cocktails
• Customers browsing décor and sweet treats

Personalisation ensures every SMS feels crafted for the recipient.

‍

5. Offer Last-Minute “Treats”

Many people leave Halloween shopping to the last minute. Offer instant solutions such as:

• Digital vouchers
• Click-and-collect offers
• “Trick-or-Treat bundles” with limited stock

This way, even on October 31, you’re still capturing sales.

‍

👻 Final Thoughts

Halloween SMS marketing is fast, fun, and frightfully effective. Keep your campaigns short, themed, and well-timed — and you’ll treat your customers while boosting October sales.

‍