Engage and Empower through SMS on International Women’s Day

Why International Women’s Day Matters

International Women’s Day has been celebrated for over a century, highlighting progress in gender equality while acknowledging the work still needed to be done. For businesses, it’s a chance to:

• Celebrate and honor female customers, employees, and partners.
• Raise awareness about gender equality issues and support relevant causes.
• Strengthen customer loyalty by aligning with meaningful social values.
• Drive sales and engagement through targeted campaigns and promotions.

Promotion Ideas for International Women’s Day

Consumers actively look for promotions and ways to celebrate IWD. Here are some creative and impactful ideas for businesses to make the most of the occasion:

1. Exclusive Discounts

   Offer special discounts on products or services that cater to women’s needs and interests. Make it extra special for your VIPs!

   Example: “Hey [name]! Celebrate Women’s Day with 20% off all items! Use code WOMEN20 at checkout. SHOP NOW [link]”
2. Buy One, Give One Campaigns

   Encourage customers to make a difference by linking purchases to charitable donations.

   Example: “For every purchase made today, we’ll donate a hygiene kit to women in need. Join us in making a difference! [link]”
3. Limited-Edition Products

   Create special IWD-themed products or packaging that celebrates women and empowers communities.

   Example: “Strong. Bold. Unstoppable. Just like you! Celebrate Women’s Day with our limited-edition collection—only here for a short time! SHOP NOW: [link]”
4. Empowering SMS and Email Campaigns

   Use SMS marketing to send uplifting messages to your customers, along with exclusive offers.

   Example SMS: “Happy International Women’s Day! Today, we celebrate YOU. Enjoy a special 15% off just for being amazing. Use code WOMENSDAY15. SHOP NOW [link]”
5. Social Media Engagement and Giveaways

   Run interactive campaigns on social media by encouraging customers to share stories of inspirational women.

   Example: “Tag a woman who inspires you and tell us why! The best stories win a free gift. #EmpowerWomen [link]”
6. Women-Centric Events and Webinars

   Host panel discussions, networking events, or online webinars featuring female leaders and experts in your industry.

   Example: “Join us for an exclusive webinar featuring women entrepreneurs sharing their success stories. Sign up now! [link]”

Best Practices for Businesses on Women’s Day

To ensure your International Women’s Day campaign is authentic and impactful, follow these best practices:

1. Keep It Authentic: Avoid performative activism—support women’s initiatives year-round, not just on IWD.
2. Partner with Women-Owned Businesses: Collaborate with female entrepreneurs and women-led brands to make a meaningful impact.
3. Donate to Women’s Charities: Consider donating a portion of sales to organisations that support women’s empowerment.
4. Highlight Women’s Stories: Showcase real stories of women making an impact in your industry or community.
5. Use Inclusive Language: Ensure that your messaging is empowering, respectful, and inclusive of all women.

Checklist Before Sending Your First SMS Campaign

Before launching your International Women’s Day SMS campaign, make sure you have checked off these essential steps:

1. Consolidate SMS
   List
Ensure you have your SMS list prepared before sending out your first SMS message. Make sure all the information is consolidated and correct.
2. Segment Your
   Audience
Group your customers based on demographics, past purchases, or engagement levels to send highly relevant messages.
3. Craft a Clear and Engaging
   Message
Your SMS should be concise, direct, and engaging. Include a compelling call-to-action (CTA) to drive immediate responses.
4. Personalise Your Message

   Use customer names and tailor offers based on their past interactions to increase engagement and loyalty.
5. Optimise Timing

   Schedule your SMS campaign at the right time—avoid late-night or early-morning messages to ensure higher open rates and engagement.
6. Include a Trackable Link

   Use shortened, trackable links to measure the effectiveness of your SMS campaign and see how many customers engage with your offer.
7. A/B Test Your Messages

   Experiment with different variations of your message to identify what works best for engagement and conversions.
8. Ensure Compliance with Regulations

   Follow local regulations like GDPR or TCPA, and always provide an opt-out option in your messages.
9. Use SMS Automation for Efficiency

   Automate your SMS campaign to ensure timely delivery, especially for limited-time offers or reminders.
10. Analyse Performance and Adjust

    Track key metrics like open rates, click-through rates, and conversions to optimise future campaigns.

Make a Difference This International Women’s Day

International Women’s Day is more than a marketing opportunity—it’s a chance to make a real difference. Whether you’re running promotions, celebrating your employees, or supporting women-led initiatives, your business can play a role in empowering and uplifting women everywhere.

Get started today by planning a campaign that aligns with your brand values and resonates with your audience. Let’s make this Women’s Day one to remember!